Engagement Tracking

Track step-level engagement, view heatmaps, replay viewer sessions, and identify accounts.

Engagement tracking goes beyond page views to show exactly how each viewer interacts with your demos.

Step-level engagement

For each demo, the Engagement tab shows a step-by-step breakdown:

View count -- How many viewers saw each step
Average time -- Time spent on each step
Drop-off rate -- Percentage of viewers who left at each step
Interaction rate -- How often viewers clicked hotspots or interacted with elements

Steps with high drop-off or low interaction are flagged so you can identify where demos lose attention.

Heatmaps show where viewers click within each step. Use them to:

Access heatmaps from Analytics > Engagement > Heatmaps and select a specific step.

Replay individual viewer sessions to see exactly how someone navigated your demo:

Go to Analytics > Sessions.
Select a session.
Watch a step-by-step replay showing navigation path, time per step, and interactions.

Session replays do not record video -- they reconstruct the session from event data.

Viewers are identified through:

Email share links -- The recipient's email is automatically attached
Identification forms -- Viewers enter their details before viewing
CRM matching -- If a viewer's email matches a CRM contact, their profile is linked automatically
IP-based company identification -- Identifies the viewer's company from their IP address (Pro and above)

When multiple viewers from the same company view your demos, Demoship aggregates their activity into an account view:

Note: Account-level analytics and IP-based identification require a Pro plan or above.