Analytics Overview

Understand your demo performance with views, completion rates, drop-off analysis, and engagement metrics.

The Demoship analytics dashboard gives you visibility into how viewers interact with your demos. Access it from the main navigation under Analytics.

Key metrics

The dashboard surfaces four primary metrics for each demo:

• Views -- Total number of unique viewers and sessions
• Completion rate -- Percentage of viewers who reach the final step
• Average time per step -- How long viewers spend on each step
• Drop-off points -- Steps where viewers exit the demo

Dashboard layout

The overview page shows:

1. Summary cards -- High-level metrics across all demos for the selected date range
2. Demo leaderboard -- Your demos ranked by views or completion rate
3. Trend chart -- Views and completions over time
4. Recent activity -- A feed of recent demo views with viewer details

Filtering

Filter analytics data by:

• Date range -- Preset ranges (today, last 7 days, last 30 days) or custom dates
• Demo -- View metrics for a specific demo or compare multiple demos
• Viewer -- Filter by identified viewer email or company
• Source -- Filter by how the viewer accessed the demo (direct link, embed, email share)
• Device -- Desktop, mobile, or tablet

Exporting data

Export analytics data for reporting:

1. Apply your desired filters.
2. Click Export in the top right.
3. Choose CSV or PDF format.

CSV exports include raw event-level data. PDF exports generate a formatted report with charts.

Note: Analytics data is retained for 12 months on Pro plans and indefinitely on Ultra and Full plans. Starter plans retain 30 days of data.